Why is moleskine so great

As I sat among the crowd, which was full of venture capitalists, Google and Microsoft representatives, and other tech-industry fish, I noticed something: the majority of the people in the room, whether clad in hoodies or golf shirts, were balancing on their laps not iPhones or laptops, as I might have expected, but Moleskine journals. Last year, Moleskine sold more than seventeen million notebooks, and brought in more than ninety million euros in revenues from sales of paper products, up from just over fifty million in This goes beyond the well-documented return of vinyl records, encompassing everything from a business-card renaissance sparked by online brands such as MOO to device bans during meetings at firms like the digital-marketing agency Percolate to corporate architecture like that of Meetup, whose C.

We may eagerly adopt new solutions, but, in the long run, these endure only if they truly provide us with a better experience—if they can compete with digital technology on a cold, rational level. Each iteration of this software invariably introduces more layers of technology—complex menu systems, incompatible formats, awkward input options—that run interference between thoughts and their eventual digestion.

And each program requires a learning curve, which bears a financial and time cost. Digital note-taking apps also leave their users only a finger-swipe away from e-mail or Candy Crush. A paper notebook, by contrast, is a walled garden, free from detours except doodling , and requiring no learning curve.

For example, print and web designer Seth Hardy uses, "Moleskine's classic large notebooks when I'm working on concepts; the Squared notebook whenever I'm working on an interface or page layout when I need to worry about grid-base layouts, and the Plain notebook for rough concepts or brainstorming. They're the best, as far as I'm concerned. Moleskine also releases limited edition versions.

Of course, love for Moleskine needn't be exclusive, and many of those we talked to also enjoy other notebook brands. That type of paper accepts a mechanical pencil well, which is really all I work in when roughing out concepts.

Nate Kitch points to Muji: "They offer a wide range of journals and notepads with variations in paper. The recycled paper stock has a really thin feel almost like newspaper: it's perfect for throwing some ideas and loose sketches down on and doesn't feel too precious, so you aren't afraid to use it.

They have a minimal and clean design to their products that really hits the spot. However, so far, none of these brands seem to have engendered the same levels of devotion as the Moleskine. A typical endorsement comes from Ruaan Uys , senior web developer and project manager for Penquin International : "I like the feel of a Moleskine, the texture inside and out, even the smell of the new pages. Get that feeling that something amazing will be written in them.

By personal favorite is the 5. The first time you crack one open, you will understand why they have become so popular. They simply feel right. Oftentimes I say, "Pick the tools that you will use. Here are a few of my reasons and uses of the Moleskine notebook: 1. Durability Moleskines offer extreme durability.

If you want to buy field notes UK then you can do so easily. Everything is Kept Together Even for work, I prefer a single journal as opposed to more than one notebook. It is my opinion that the benefits of having all my notes in the same place outweigh having to use two or three notebooks. The key is simplicity, 3. From pocket-sized to really big. Form softcover to hard-bound.

There is a Moleskine to suit you. Over the years, I have tried various types. Notes The Moleskine notebook is ideal for taking notes. It is the ideal size.